Maybelline’s Fit Me® Matte + Poreless Foundation has 70+ shades and only one for 700+ million East Asians. This isn’t the only time you see “All Asians Look the Same.”
This is covertly anti-Black. The portrayal of Asians as homogeneous has been weaponized against Asians AND Black people in the form of the “Model Minority” Fallacy (MMF).
MMF basically says “Asians work hard and succeed. So your struggle is not due to racism.” It systematically perpetuates the hardworking myth which is used to subjugate Asians. It is also used to dismiss the negative impacts of the historical and current practice of institutional, legislated racism against Black and Indigenous peoples.
And it is used to divide and weaken the anti-racism movement.
So, how does it harm Asians? Isn’t it a compliment to be called hardworking and successful? There are some layers. MMF is used to hold Asians to impossible standards. I think it goes without saying that bosses hold us to different productivity expectations. We would get reprimanded for doing the same as everyone else. We would get dismissed for reporting a workplace violence because “it’s not Asian to complain.” It certainly preys on the collectivist culture and the focus on productivity. It also preys on the coping style by silence and submission cultivated during oppressive regimes. But the really evil part of this irony is that they are making us produce the kind of statistics that legitimize the “Model Minority Fallacy” we are trying to dispel. We are forced to give them statistics to justify their expectations of us. And, again, this whole system, just like any other stereotype-based discrimination, relies on “All Asians Look the Same.”
So why is it anti-Black? First, I want to clarify that this isn’t my original thought as it’s been said by many. I want to avoid appearing like I’m trying to lift my cause on the coattail of the current Black liberation movements.
Just the other day I saw an anti-Black tweet in which a guy said “We like our Asians. They work hard for us.” Asians holding down a job is presented by white men as success (even though we don’t get promoted – aka “bamboo ceiling”), and it is used to discredit the impact of racism. “If Asians can succeed despite racism,” they say. Isn’t this convenient: they use racism to force Asians to record high productivity statistics, and then they use it to oppress Black and Indigenous peoples. (This also minimizes the different historical and current contexts of institutional racism, but it’s a whole another post.)
After some research, I wonder if the society has a covert goal of causing a divide between the Asian and other anti-racism movements by pitting the groups against each other. The “Model Minority Fallacy” certainly comes up when it’s most convenient, like the 1960’s. It’s 2020, and we are seeing throughout the world how enduring and powerful Black and Asian uprising are. Can you imagine if they came together to support the Black-led anti-racism movements?
NB: I specifically use the term “Model Minority Fallacy” instead of “Model Minority Myth” to push back on the use of statistics to legitimize the idea.
A lot of my thoughts either came from or were inspired by Kat Chow and others who have come before me. I note that the language in Kat’s title is inappropriate in referring to Black people. https://www.npr.org/sections/codeswitch/2017/04/19/524571669/model-minority-myth-again-used-as-a-racial-wedge-between-asians-and-blacks